MILLINERY COLLECTIVE x MERVE BAYINDIR
Merve Bayindir was one of the desingers to create a special Millinery for Millinery Collective 10th Aniversery, curuated by Daniel Fletcher the 10 pieces were showcased during London Fashion Week
ASCOT UNVEILS THE 2025 ROYAL ASCOT MILLINERY COLLECTIVE, CELEBRATING A DECADE OF ARTISTRY WITH NEW-GEN DESIGNERS AND ACCLAIMED MILLINERY ARTISTS
- Marking a decade of sartorial brilliance, the Royal Ascot Millinery Collective celebrates its 10th anniversary with its inaugural, exclusive London Fashion Week presentation of 10 bespoke designs created exclusively for Royal Ascot
- Brought to life under the visionary creative direction of British fashion designer Daniel Fletcher, as he leads the Royal Ascot style direction for the second year
- The collection features industry icons and spotlights the ‘next generation’ of millinery talent
Monday 24th February 2025, London: Ascot unveils the annual Royal Ascot Millinery Collective, reimagined once again under the visionary direction of its Creative Director, British fashion designer Daniel Fletcher. This year marks the 10th anniversary of the Collective, celebrating a decade of exceptional craftmanship and innovation in millinery. For the first time, the designs will be unveiled at a live salon-style show during London Fashion Week, as Ascot joins the British Fashion Council as a Patron—making history as the only sporting venue and event to do so.
Since its inception, the Royal Ascot Millinery Collective has played a pivotal role in shaping the occasionwear landscape each summer season. This milestone year pays tribute to its enduring impact, honouring the designers who have elevated raceday style and inspired a new generation of millinery talent. Drawing inspiration from past eras, as well as innovative techniques and materials, the 2025 collection features 10 bespoke hats crafted by industry veterans and emerging talents. In addition to their bespoke millinery designs, each model will be dressed in a custom cream trouser suit, inspired by the famed Royal Enclosure dress code and the art of traditional tailoring, designed by Fletcher.
This year's esteemed lineup features emerging milliners Eliurpi and Carrie Jenkinson, selected for their bold and brilliant, avant-garde creations. Alongside them sit Katherine Elizabeth, Sally-Ann Provan, Alexandra Harper, and Merve Bayindir, who demonstrate meticulous craftsmanship and a forward-thinking, contemporary approach to millinery. Other esteemed names include Stephen Jones OBE, Jane Taylor, Awon Golding, and Lisa Tan, whose designs have graced royalty and A-list celebrities alike consistently throughout the last decade. The diverse group of designers showcases fashion artistry and millinery innovation, which is woven into the very fabric of the Royal Ascot experience.
Felicity Barnard, Chief Executive, Ascot Racecourse: “This is a landmark moment for Ascot as we not only celebrate a decade of our Millinery Collective but also make our debut on the London Fashion Week calendar. Daniel has created a truly fitting tribute to the millinery world by bringing together 10 of the very best hat makers to form this year’s Collective. Exquisite hats and millinery masterpieces are woven into the very fabric of Royal Ascot’s heritage and we are committed to preserving and celebrating this tradition for generations to come.”
Daniel Fletcher, Creative Director for Royal Ascot: “It has been an incredible privilege to lead this visionary project into its 10th year and work with some of the world’s best milliners. This anniversary not only celebrates a decade of extraordinary craftsmanship but also the continued evolution of millinery as a truly dynamic art form. This year’s collection brings together a remarkable group of designers, each with a unique perspective and passion for their craft. With London Fashion Week as the perfect backdrop, I’m excited to see how the Royal Ascot Millinery Collective continues to inspire and shape the future of raceday fashion for the summer season.”
Royal Ascot takes place from Tuesday 17th to Saturday 21st June 2025.
-ENDS -
NOTES TO EDITORS
About Ascot and Royal Ascot
Nestled in woodland adjacent to Windsor Great Park lies a place like no other. First discovered by Queen Anne in 1711, Ascot is the most celebrated racecourse in the world.
Nothing short of a national institution, this 179-acre expanse of meticulously manicured grounds is home to the most famous race meeting in the world – Royal Ascot.
When the first four-day race meeting took place on this magnificent site in 1768, the Royal Meeting’s remarkable legacy, now under its thirteenth Monarch, began. To this day, there is no occasion quite as revered as Royal Ascot with its unique blend of sport of the highest quality and effortless fashion and style. Featuring eight Group One races and 19 Group races in total, the now five-day spectacular draws a crowd of 275,000 racegoers and ignites the passions of viewers in some 175 countries around the world.
Delivering enjoyment for visitors in all seasons, Ascot hosts 26 days of racing each year across both the Flat and Jumps codes. But Ascot is much more than a haven for socialising alongside racing excellence. Hosting 300 non-racing events every year, it serves as a captivating backdrop for film and television productions, as a venue for conferences, banquets, exhibitions and product launches and it stages an abundance of weddings of all types.
About Daniel Fletcher
Daniel Fletcher is a London-based fashion designer, who, after graduating from Central Saint Martins in 2015 launched his eponymous label DANIEL w. FLETCHER. Originally from the northwest of England, Fletcher has designed for some of the world’s most prestigious houses including Louis Vuitton, Lanvin and JW Anderson and is currently the Creative Director of MITHRIDATE.
Fletcher was nominated for the LVMH prize in 2017, was a winner of the European Semi Final of the International Woolmark Prize and was named Breakthrough Designer of The Year in the 2020 GQ Men of The Year Awards. After many successful seasons showing his collections on the London Fashion Week schedule, Fletcher took part in Netflix’s ‘Next In Fashion’ series which saw him make it to the final.
Fletcher produces deeply personal collections that explore British heritage with a focus on tailoring, casual luxury and sustainability. Notable wearers of Fletcher's designs include James McAvoy, Nick Jonas, Tilda Swinton, Alexa Chung, Robert Pattinson, Eddie Redmayne, Ncuti Gatwa, Kit Connor, Nicholas Galitzine, Taylor Zakhar Perez, Emma Corrin, Emerald Fennell and Griff.
The 2025 Millinery Collective Designers
Alexandra Harper - https://alexandraharpermillinery.com/
Awon Golding - https://awongolding.com
Carrie Jenkinson - https://www.carriejenkinson.co.uk/
Eliurpi - https://www.eliurpi.com/
Jane Taylor - https://janetaylorlondon.com
Katherine Elizabeth - https://www.katherineelizabethhats.com/
Lisa Tan - https://lisatanmillinery.com/
Merve Bayindir - https://mervebayindir.com/
Sally-Ann Provan - https://www.sallyannprovan.co.uk/
Stephen Jones OBE - https://www.stephenjonesmillinery.com
For more information, please visit www.ascot.com
For more information, please contact ascot@hunt-communications.com